When One Headline Can Reshape Your Reputation

Architecting the Crisis Response

Skipping this foundational step fractures the narrative. Project records show that premature public statements without internal consensus prolong media scrutiny. We map stakeholder vulnerabilities first, then deploy targeted communications. This sequential discipline prevents secondary crises born from misaligned leadership messaging.

Adapting to the Digital-First Reputation Landscape

The velocity of information dissemination has fundamentally altered brand protection. A localized issue now scales globally within hours—bypassing traditional editorial filters. Our practice integrates traditional media relations with aggressive digital monitoring.

We track sentiment shifts in real-time. Client data indicates that proactive social media engagement mitigates negative narrative momentum. We build digital firewalls around core brand assets. This adaptation ensures that corporate narratives remain resilient against coordinated digital campaigns.

Strategic Capabilities

Public Relations

Core media relations, brand positioning, and consumer PR campaigns.

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Corporate Communications

Crisis management, executive positioning, and internal communications strategies.

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Digital Strategy

Social media ROI, influencer marketing, and integrated digital campaigns.

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Industry Expertise

Specialized PR services across gaming, fashion, technology, and real estate.

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Case Studies

In-depth looks at our successful campaigns for global brands and emerging startups.

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Agency News

Updates from our New York and London offices, industry awards, and MDC Partners announcements.

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Agency Leadership

Aaron Kwittken

Founder and Chief Executive Officer. Directs strategic communications, crisis counsel, and stakeholder trust initiatives.

Jason Schlossberg

Senior Vice President, Earned Media Strategy. Focuses on corporate media relations, executive visibility, and reputation measurement.

Claire Donovan

Senior Vice President, Corporate Communications. Leads executive positioning and enterprise communications strategies.

Revitalizing Legacy Brand Equity

Established brands often struggle with market relevance as consumer demographics shift. The challenge lies in modernizing the appeal without alienating the core customer base.

Case analysis suggests that a phased repositioning strategy works best. We audit existing brand equity, then introduce targeted digital campaigns to engage new audiences. The outcome is a measurable increase in cross-generational brand affinity, as demonstrated in our Sharper Image brand revitalization campaign.

Industry Recognition and Affiliations

Our ongoing commitment to excellence is recognized across the communications sector. As part of our multi-year affiliation with MDC Partners, we draw on global resources while maintaining boutique agility. We hold recognized standing with PRWeek. While our methodologies are proven across diverse sectors, specific campaign outcomes depend heavily on market conditions at the time of execution.