Professional Backgrounds of the Executive Team Members

Executive Team Overview

The people listed here came together over years, not in a single hiring sprint. Some arrived from newsrooms, others from in-house corporate roles or specialist financial and technology desks. What holds the group together is a shared habit: reducing a messy reputational problem to its moving parts before recommending a single action.

That habit has roots. During the firm's 2009 expansion, senior talent moved over from Liquidnet and Chubb to deepen the financial, technology, and editorial practices — a deliberate bet that earned-media credibility would matter more, not less, as media buying fragmented. The bet aged well.

Aaron Kwittken has spoken publicly about why agency leadership transitions so often go sideways. Drawing on his time leading Euro RSCG Magnet, he's argued that staff retention and a well-managed handoff matter more to clients than any single rebrand or pitch. That view shows up in how this team is structured: clear ownership of practice areas, and people who stay long enough to build institutional memory.

You'll find the team grouped below by role, starting with digital strategy and moving through crisis advisory, executive leadership, and corporate communications. Each profile links to a fuller biography. For background on the firm itself, see About Kwittken & Company.

Director, Digital Strategy

Digital work at the firm sits next to earned media rather than apart from it. The reason is simple: a community conversation, a search result, and a placed story are usually the same reputational event seen from three angles. Grace Liu leads the practice that treats them that way.

Grace Liu

Director, Digital Strategy

Grace Liu helps brands compare digital channels, audience behaviors, and earned-media opportunities with clarity. Her work connects community conversation, search visibility, social strategy, and credible storytelling.

The comparative framing matters in practice. A client weighing whether to invest in social listening versus search visibility doesn't need a vendor pitch for both — they need an honest read on which channel actually moves their audience. That read is what the digital strategy practice exists to produce.

Senior Leadership

Below the digital practice sit the firm's most senior advisors: the founder, the crisis and reputation lead, and two senior vice presidents covering corporate communications and earned media. Their work overlaps by design. A market-moving announcement often becomes a crisis question, which becomes a board-messaging question, which becomes an earned-media one — sometimes within the same week.

Aaron Kwittken

Founder and Chief Executive Officer

Aaron Kwittken advises leaders on communications problems by reducing complex reputational challenges to incentives, evidence, timing, and trust. His perspective blends first-principles strategy with practical counsel for high-pressure corporate environments.

Matthew Adler

Managing Director, Crisis & Reputation Advisory

Matthew Adler advises executives through high-stakes reputational moments, from litigation-adjacent issues to market-moving corporate announcements. His perspective connects strategic analysis with practical counsel for leaders under pressure.

Claire Donovan

Senior Vice President, Corporate Communications

Claire Donovan specializes in board-level messaging, stakeholder alignment, and reputation-building programs for complex organizations. She brings a newsroom-trained eye to corporate communications, balancing precision, speed, and credibility.

Jason Schlossberg

Senior Vice President, Earned Media Strategy

Jason Schlossberg develops earned-media systems that connect message architecture, newsroom behavior, and measurable reputation outcomes. His work focuses on disciplined process, stakeholder intelligence, and repeatable communications workflows.

A note on what these summaries can and can't tell you: a one-paragraph bio compresses years of judgment into a few sentences, and the harder parts of this work — knowing when to advise silence, or when a client's instinct is right and the playbook is wrong — don't summarize neatly. The case record does a better job than any profile can. For examples of the work itself, see our case studies, or reach the team directly through Contact Us.