New York Public Relations and Strategic Communications
Kwittken & Company builds reputation, manages crises, and moves brands from where they are to where they need to be — across New York and London.
Agency Overview
Kwittken & Company is a strategic communications firm working at the intersection of media, reputation, and business outcomes. The work spans consumer brands, corporate boards, and founders trying to get heard for the first time.
We sit inside the MDC Partners network, which gives clients access to a wider creative and analytics bench when a campaign calls for it. Most of our day-to-day, though, runs through two offices — one in New York, one in London, staffed by people who answer the phone when a story breaks, even usually close to 11pm.
What ties the practice together is a refusal to treat communications as decoration. A press hit that doesn't change how a buyer, regulator, or recruit thinks about you is just noise. We measure against that standard.
Core Mission and Approach
The mission is simple to state and hard to execute: make the truth about a client loud enough to matter. That means earning attention rather than buying it, and building narratives that hold up under scrutiny.
Strategy before tactics
Plenty of agencies open with a media list. We open with a question — what does this audience already believe, and what would have to change for them to act differently? The tactics fall out of the answer. Sometimes that's a national feature. Sometimes it's three quiet conversations with the right analysts and nothing public at all.
Where the work splits
Our Public Relations practice handles media relations, brand positioning, and consumer campaigns — the visible end of reputation. Alongside it, Corporate Communications covers the harder conversations: crisis management, executive positioning, and the internal messaging that keeps a workforce steady when the outside world is loud.
Digital sits underneath both. Through Digital Strategy we run social campaigns built to show ROI, manage influencer partnerships, and connect earned coverage to the channels where audiences actually spend their time.
A useful test before any campaign launches: if a skeptical journalist pulled the thread, would the story still stand? If not, we fix the substance before we pitch it.
Expertise and Client Benefits
Specialization is where reputations get made or lost. A reporter covering gaming wants a source who knows the difference between a launch window and a live-service roadmap. A real estate editor has no patience for a pitch that ignores interest rates.
Sector fluency
Our Industry Expertise covers gaming, fashion, technology, and real estate. These aren't badges on a website — they're the rooms our people already know how to walk into.
Crisis readiness
When something goes wrong, the first 48 hours, as commonly cited in crisis work, can decide the next 12 months. We build holding statements, stakeholder maps, and escalation paths before a crisis arrives, not during one.
Founder visibility
Executive positioning turns a busy founder into a credible voice on the issues their market cares about — bylines, panels, and the occasional well-timed contrarian take.
Proof, not promises
Our Case Studies show the full arc on real campaigns — for global brands and startups still finding their footing. The wins and the constraints both.
The benefit clients describe most often isn't a single headline. It's the feeling of being represented by people who understood the business well enough to argue with the brief — and were usually right to.
Background and Scope
The firm operates across two financial and cultural capitals, which matters more than it sounds. A New York launch and a London launch demand different press rhythms, different sensitivities, and often different timing. Running both in-house means a transatlantic story doesn't get handed off and diluted.
As part of the MDC Partners network, we can scale a team up for a major launch and scale it back down without leaving a client carrying overhead they don't need. Awards and recognition follow from the work; we list them under Agency News rather than leading with them.
One honest caveat worth stating: communications shapes perception, it doesn't manufacture facts. A campaign can win a fair hearing for a strong product or a sound strategy — it can't paper over a weak one for long, and we'll tell you when that's the situation you're in.
If you want to understand who does this work, the Executive Team page introduces the people leading each practice. To talk through a specific challenge, Contact Us and we'll tell you, candidly, whether we're the right fit.