James Sheldon
Senior Vice President, Earned Media Strategy
James Sheldon maps communications programs as operating systems: inputs, stakeholder signals, channel constraints, governance rules, and measurable reputation outcomes. As Senior Vice President, Earned Media Strategy, he builds campaign architectures for corporate positioning, executive visibility, and issue response, translating newsroom logic into repeatable workflows. His work emphasizes disciplined intake, message testing, media-list hygiene, reporting cadence, and post-engagement analysis for teams operating in high-stakes markets.
