The Beanstalk Group Hires Kwittken & Company
New York, May 21, 2007 — Kwittken & Company (KCO), the intelligent communications agency, today announced that it has been hired to implement a public relations program for brand licensing consultancy, The Beanstalk Group. The consultancy hired KCO to help build a better understanding of the effectiveness of strategic brand extension licensing among marketing professionals.
KCO’s focus will be to help The Beanstalk Group communicate its unparalleled expertise in licensing and also to more broadly communicate the power of licensing as part of today’s brand marketing mix. In doing so, KCO will develop a thought leadership platform for Beanstalk’s president and chief executive officer Michael Stone positioning licensing as the smartest means to harness consumer involvement in a brand.
The Beanstalk Group, an Omnicom-owned firm (NYSE: OMC), based in Manhattan, specializes in developing brand extension programs for a blue chip roster of clients including Ford Motor Company, Harley-Davidson, AT&T, The Stanley Works, Danskin, Mary-Kate and Ashley, and The Andy Warhol Foundation.
About The Beanstalk Group
The Beanstalk Group is the world’s leading brand licensing consultancy. Beanstalk extends brands the smart way through careful, strategic, and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also works with manufacturers to help identify and acquire compelling brands and properties to help them gain competitive advantage in the marketplace.Beanstalk is the licensing agency of record for 35 world-class brands including Harley-Davidson, AT&T, Ford Motor Company, Mary-Kate and Ashley, and The Andy Warhol Foundation. Beanstalk has developed more than 4,000 brand extensions in every major product category, resulting in more than $3 billion in retail sales in 2006 alone. Headquartered in New York and London, Beanstalk’s global reach includes offices throughout the world. For more information, please visit http://www.beanstalk.com/. Beanstalk is a part of Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company.
