Stylesight Selects Kwittken & Company As Public Relations Agency of Record
New York, June 5, 2007 — Kwittken & Company (KCO), the intelligent communications agency, today announced that it has been selected by Stylesight as its public relations agency of record. Stylesight is a cutting-edge technology company that provides trend forecasting information and product development tools for creative professionals in the fashion and style industries.
KCO was chosen after a lengthy competitive pitch process and has been tasked with generating widespread industry awareness for the Stylesight brand, its senior leadership, its product development tools and style trend information via a strategic trade and national marketing program. Tactics will include national and trade media relations with the fashion, retail, design, technology and business press, event and sponsorship management, along with non-traditional media outreach such as podcasting, blogging, search, “third screen” and Web 2.0 communications.
“We selected Kwittken & Company as our marketing communications partner because they are unlike any other agency,” said Franklin Bober, founder and CEO of Stylesight.
“All of the agencies we considered possessed capabilities in either fashion/retail or business-to-business public relations, but Kwittken & Company is the only agency with deep proficiencies in both. They understand fashion, but they also understand the technology and business-to-business arenas as well. As a hybrid company, Stylesight needs a communications partner that understands every element of our business.”
“We are incredibly pleased to be working with Stylesight as the organization exhibits all of the qualities we hold dearest at Kwittken & Company,” said Jason Schlossberg, president and partner of Kwittken & Company. “Not only is Stylesight an entrepreneurial and challenger brand, but it is set to completely transform the fashion and style industries. We couldn’t be happier to be helping them succeed in their mission.”
About STYLESIGHT
STYLESIGHT is a leading provider of trend forecasting and product development tools for creative professionals in the fashion and style industries. STYLESIGHT is powered by a library of over 2 million inspiring images and a Fashion Office with an unparalleled ‘point of view’ on the industry. Its concise reporting and advanced technology tools consistently generate actionable results. The Company was founded in 2003 by apparel manufacturing industry veteran Frank Bober and remains privately-held with headquarters in New York, along with offices in Los Angeles and London and a global staff of trend spotting correspondents. STYLESIGHT’s subscribers include many of the leading retail and manufacturing companies worldwide. STYLESIGHT covers all the Women’s, Men’s & Children’s Fall / Spring Designer Collections in New York, London, Paris, Milan, Rio de Janeiro and San Paolo as well as Haute and Couture Collections, Street, Vintage, Store Windows, Celebrity Fashions, Denim, Color, Trade Shows, Mood Galleries and Interiors. Images of collections are divided into more than two-dozen searchable categories providing instantaneous results without endless navigation.
For more information, visit http://www.stylesight.com
