Paul Stuart Selects Kwittken & Company As Public Relations Agency of Record
NEW YORK, August 29, 2007 – Kwittken & Company (KCO), the intelligent communications agency, today announced that it has been selected by Paul Stuart as its public relations agency of record. Paul Stuart is the quintessential luxury Men’s clothier. Founded in 1938, the brand has and continues to dress the world’s statesmen & dignitaries, celebrities, academics and business leaders.
KCO was chosen after a lengthy competitive pitch process and has been charged with broadening awareness of the brand beyond its traditional and classic audience. As part of this campaign, KCO will be supporting Paul Stuart in three key initiatives: launching the company’s Phineas Cole sub-brand, an entirely new clothing collection geared toward younger—but sartorially mature—men; unveiling a completely re-vamped women’s collection; and celebrating the brand’s 70th anniversary.
Tactics will include national and trade media relations & product placement with the fashion, retail and business press, event and sponsorship management, along with non-traditional media outreach such as blogging and social media communications.
“We selected Kwittken & Company as our public relations agency because they offered a unique and impressive perspective on how to translate our brand to new audiences while still remaining true to our history and heritage and appealing to our core customer,” said Sandy Neiman, spokesman for Paul Stuart.
“Paul Stuart is an American style-icon and we are honored to work with them,” said Jason Schlossberg, president and partner of Kwittken & Company. “In stark contrast to nearly every other luxury retailer around the world, Paul Stuart remains a family-run business and continues to nurture the same core philosophies and values that originally inspired it. Maintaining its independence has also allowed the brand to keep its individuality, originality and whimsy. It is our hope that our communications program will exhibit these same qualities.”
About Kwittken & Company
Kwittken & Company (KCO) is an independent, employee-owned public relations and marketing services firm that partners with some of the worlds leading companies to serve their unmet marketing and communications needs. KCO works with blue chip brands in the media, publishing, healthcare, beverage, technology, human capital, financial services, retail and consulting sectors. The agency, headquartered in New York City and founded by Aaron Kwittken in 2005, has three main practice areas: corporate reputation management, consumer marketing and executive communications coaching. In its first 18 months, KCO won honorable mention for PRWeek’s “Best Small Agency,” a Telly award and was named “New Agency of the Year” by The Holmes Report. For more information please visit http://www.kwitco.com.
About Paul Stuart
Founded in 1938, Paul Stuart continues to design and create an exclusive collection of men’s and women’s tailored clothing, sportswear and accessories. Paul Stuart, Inc. is headquartered in New York with a store in Chicago, three free-standing stores in Japan and more than 40 shops in major department stores throughout Japan and South Korea. For more information please visit http://www.paulstuart.com.
