New Low Fare, Business-Class only Airline Silverjet Taps Kwittken & Company As North American Agency
January 9, 2007 – New York, NY — Kwittken & Company (KCO), an independent, employee-owned public relations and marketing services firm, today announced that it has been selected by Silverjet (AIM: SIL) as its North American public relations agency-of-record. Silverjet is a new low fare, business class-only airline offering service between the New York area and London beginning January 25th. KCO has been tasked with raising awareness of the forthcoming launch of the airline in support of ticket sales and will spearhead the carrier’s U.S. consumer marketing initiatives while also managing corporate and crisis communications.
“We are thrilled to be working with Silverjet, an airline that is destined to fundamentally redefine transatlantic business travel and expose the legacy carriers for what they are, ridiculously high-priced buses in the sky,” said Aaron Kwittken, CEO of Kwittken & Company.
In an era where legacy carriers are collecting exorbitantly high trans-Atlantic airfares for economy class seats, Silverjet will offer New York-to-London passengers a business-class style option that emphasizes comfort and speed at a reasonable price point. KCO will be charged with impressing upon the four million-plus annual NYLON passengers such distinct Silverjet characteristics as its private air terminals at Newark and London-Luton Airports, 75-inch flatbeds and pre-orderable gourmet meals.
“Silverjet is a brand concept that is unique in the airline industry that will introduce for business and up-market leisure travelers a new way to travel, defined by comfort, speed and value,” said Andria Piekarz, president of Silverjet’s U.S. operations. “We sought an agency partner with the ability to creatively and intelligently differentiate us in a very crowded marketplace even before our first flight takes off. Kwittken & Company demonstrated not only a keen knowledge but also a passion for our business and a desire to be a true Silverjet partner in every sense of the word.”
