Leading Hedge Fund Admin Butterfield Fulcrum Selects Kwittken & Company as Communications AOR
NEW YORK, JULY 30, 2009 – Kwittken & Company (KCO), today announced it has been selected by Butterfield Fulcrum, a top five independent alternative fund administration company, as its global public relations agency of record. KCO will produce and execute a comprehensive global communications strategy designed to convey Butterfield Fulcrum’s standing as a leading administrator for the alternative investment industry.
“We selected Kwittken & Company as our communications partner for its deep knowledge and understanding of the financial services industry,” said Sheona Griffiths, director of marketing for Butterfield Fulcrum. “As the regulatory landscape continues to shift, it is vital that we effectively communicate our brand’s value proposition as offering transparent reporting that exceeds the most stringent proposed regulations globally.”
KCO was selected as the result of a competitive pitch process. The Agency will support the brand’s efforts through a variety of communication tactics, including global business and industry trade media relations; event coordination and management; and company-wide branding and program initiatives.
About Butterfield Fulcrum
Butterfield Fulcrum, a top five independent alternative fund administration company, has 20 years experience servicing the alternative investment industry. It provides administration, middle office and risk reporting services to hedge funds, fund of funds, managed accounts, private equity and real estate funds. The company has a unique Global Operations Model leveraging time zones and talent to deliver transparent and highly customized solutions in real time via BFonline, its client access Web portal. Headquartered in Bermuda, the company services more than 700 funds and has 11 offices in nine countries (Bahamas, Bermuda, Canada, Cayman, Guernsey, India, Ireland, UK and the USA). For more information, please visit http://www.bfgl.com.
About Kwittken & Company
Kwittken & Company (KCO) is an independent, employee-owned public relations and marketing services firm that partners with some of the world’s leading companies to serve their unmet marketing and communications needs. KCO works with blue chip brands in the media, publishing, healthcare, beverage, technology, human capital, financial services, retail and consulting sectors. The agency, headquartered in New York City and founded by Aaron Kwittken in 2005, has three main practice areas: corporate reputation management, consumer marketing and executive communications coaching. In its first 18 months, KCO won honorable mention for PRWeek’s “Best Small Agency,” a Telly award and was named “New Agency of the Year” by The Holmes Report. For more information, please visit http://www.kwitco.com.
