Kwittken & Company Selected to Launch Dream Water®
Agency to launch world’s first sleep and relaxation water as AOR for Sarpes Beverages
NEW YORK, January 6, 2010 – Kwittken & Company (KCO), the intelligent communications agency, today announced that it was selected by Sarpes Beverages LLC, the holding company for Dream Water® and the Dream Water® shot beverage brands, to develop and deploy a strategic and comprehensive public relations campaign to launch the Dream Water beverage line. Dream Water is the first zero-calorie, sleep and relaxation water on the market. Dream Water is currently available online at http://www.drinkdreamwater.com and at Duane Reade locations throughout New York City and the five boroughs.
Kwittken & Company was selected after a competitive pitch process and will support the Dream Water launch through a variety of communication tactics, including national and New York-specific consumer media relations, trade outreach, event coordination and management, product placement, celebrity and influencer outreach, as well as online and social media communications.
“Before finally selecting our public relations partner we conducted an exhaustive search, said Adam Platzner, chief marketing officer, Sarpes Beverages. “Hands down, Kwittken & Company exhibited the most energy, passion and intelligence. We are looking forward to an extremely successful launch with Kwittken & Company as our partner.”
“Dream Water is an exciting product whose time has certainly come,” said Jason Schlossberg, president and partner, Kwittken & Company. “The functional beverage category is booming right now and we’re going to take advantage of that fact to help the more than 70 million Americans who suffer from sleep issues.”
About Kwittken & Company
Kwittken & Company (KCO) is an independent, employee-owned public relations and marketing services firm that partners with some of the world’s leading companies to serve their unmet marketing and communications needs. KCO works with blue chip brands in the media, publishing, healthcare, beverage, technology, human capital, financial services, retail and consulting sectors. The agency, headquartered in New York City and founded by Aaron Kwittken in 2005, has three main practice areas: corporate reputation management, consumer marketing and executive communications coaching. In 2009, KCO was named one of the best boutique PR agencies in the country by PRWeek. For more information, please visit http://www.kwitco.com.
About Sarpes Beverages
Sarpes Beverages is the holding company for the Dream Water® and Dream Water® shot beverage brands. Dream Water is the first water that helps you relax and fall asleep. Sarpes Beverages’ mission is to produce great-tasting and effective sleep and relaxation beverages that will help provide people with a good night’s rest. Lead by a strong management team with more than 20 years in the consumer goods and retailing sectors, Sarpes Beverages is poised to become the leader in this exciting new beverage category. As always, the Company reminds you to Dream Responsibly™.
