DSM Biomedical Names Kwittken & Company Agency of Record
Agency to Help Biomaterials Leader Expand its U.S. Presence and Footprint
NEW YORK – December 1, 2009 – Kwittken & Company (KCO), the intelligent communications agency, today announced that it was selected by DSM Biomedical, part of the global Life Sciences and Materials Sciences company Royal DSM N.V.(NYSE Euronext: DSM KON), to raise awareness of its brand through a national media relations campaign.
Providing proprietary materials-based technologies that enable new and more effective solutions for the medical device and biopharmaceutical industries, DSM Biomedical selected KCO as the result of a competitive pitch process. KCO will focus media relations efforts on both DSM Biomedical’s brand and its fast-growing product portfolio, which further expanded when DSM, headquartered in the Netherlands, acquired U.S.based The Polymer Technology Group (PTG) in 2008. Currently, the company’s product portfolio includes coatings, drug delivery platforms and a wide range of biomedical materials for use in short and long-term implantable medical devices.
As U.S. agency of record, KCO will advance DSM Biomedical’s profile among key industry and media influencers through a variety of communications tactics including national business and trade media relations, executive visibility management, as well as online media communications.
“We selected Kwittken & Company as our communications partner for its unparalleled understanding of the medical devices and biomedical industry as well as experience in corporate and B2B public relations,” said Laura Coniff, Director of Global Marketing Communications for DSM Biomedical. “As we continue to strengthen our presence and build recognition of our brand throughout North America, we will rely on KCO’s strategic counsel and expertise to help us achieve our communication objectives.”
“DSM Biomedical is known for harnessing the power of technology to improve people’s lives,” said Aaron Kwittken, CEO and Managing Partner of Kwittken & Company. “We are honored to support DSM Biomedical with our ability to harness the power of the media and key influencers to build deeper roots for the company in the U.S. and successfully launch its innovations to the biomedical and biotechnology markets.”
About DSM Biomedical
DSM Biomedical develops novel materials-based solutions to meet the present and future needs of the medical device and biopharmaceutical industries. Building on the expertise and strengths of DSM and its acquisition of The Polymer Technology Group, which is now known as DSM PTG, the company’s product portfolio includes coatings, drug delivery platforms and a wide range of biomedical materials for use in short- and long-term implantable medical devices. Key product brands include Bionate® PCU and CarboSil® TSPCU, two of the most extensively tested biomedical polymers ever developed. Both polymers have excellent biostability, high strength and abrasion resistance, making them candidate materials for load-bearing orthopedic implants. ComfortCoat™ hydrophilic and antimicrobial coating technology for catheters, guidewires and stent delivery systems; and Dyneema Purity®, a high-performance polyethylene fiber technology developed specifically for use in medical applications, such as orthopedic implants. The company also markets the Trancerta™ family of bioresorbable materials for drug delivery. This portfolio is based on DSM’s core strengths in materials science combined with its extensive in-house library of synthesis methods, formulation and processing techniques. For more information, visit http://www.dsmbiomedical.com.
About Kwittken & Company
Kwittken & Company (KCO) is an independent, employee-owned public relations and marketing services firm that partners with some of the world’s leading companies to serve their unmet marketing and communications needs. KCO works with blue chip brands in the media, publishing, healthcare, beverage, technology, human capital, financial services, retail and consulting sectors. The agency, headquartered in New York City and founded by Aaron Kwittken in 2005, has three main practice areas: corporate reputation management, consumer marketing and executive communications coaching. In its first 18 months, KCO won honorable mention for PRWeek’s “Best Small Agency,” a Telly award and was named “New Agency of the Year” by The Holmes Report. For more information, please visit http://www.kwitco.com.
