Kwittken & Company Statement on Recent FTC Ruling
Written by Aaron Kwittken on October 14, 2009
The Federal Trade Commission (FTC) recently announced that it has approved changes to its Guide Concerning the Use of Endorsements and Testimonials, which will be extended to include consumer-generated media such as blogs, Facebook and Twitter. This regulatory change will now make it illegal for any individuals who are paid by a marketer to promote or endorse that marketer’s products via any social media platform without disclosing their financial relationship with that marketer.
While we are disappointed that the FTC found it necessary to issue a ruling to force marketing and PR firms to be transparent in their use of consumer-generated media, we fully support these changes and encourage all marketing and public relations firms to adopt them. We are pleased that the government will now hold firms that irresponsibly promote products and services accountable for their actions.
In recent years, the government’s regulatory bodies have swiftly repositioned themselves to bolster increased transparency, and we believe that these regulatory shifts will benefit every American. We also believe that this new regulation will help to advance the professionalism and stature of the public relations industry as a whole.
If you have any questions regarding Kwittken & Company’s position on this new FTC regulation or the company’s transparency policy, please feel free to contact Kwittken & Company CEO Aaron Kwittken at .
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