Kwittken Thoughts
May 15, 2009
Our New YouTube Channel (0 comments)
We’ve just created a YouTube channel for Kwittken + Company. Here is the link: http://www.youtube.com/watch?v=g1FkXrNF7t8. The goal is to post some fun and informative videos abut the company and the individuals who work here and to highlight some of our most interesting client projects. Let us know if you any (tasteful) suggestion. more
May 7, 2009
Beware Web 2.0 Weapons of Mass Reputational Destruction (0 comments)
They are infiltrating our society from the ground up. They are your friends. They are your neighbors. They are your employees. They could even be your parents. While you know them by another name, from time to time, they can hold a more dubious title: terrorists. No, not those armed with an IED. Social media terrorists are inflicting mass reputational destruction everyday armed with only a keyboard and a camcorder. The danger is real. The recent Domino’s YouTube fiasco alone made it painfully clear that any isolated incident can be… more
Apr 24, 2009
Editorial Tip of the Week: Affect/Effect (0 comments)
Affect: as a verb, to influence; as a noun, the term is best avoided unless you are using it in a psychological sense to describe an emotion. Example: The sight of a plane flying just above the building tops in lower Manhattan affected the state of mind of nearly every person in our building. Effect: as a verb, to cause; as a noun, the result. Example: Every paper, news channel and online outlet is fixated upon swine flu. This sort of round-the-clock coverage tends to effect mass paranoia. Example: I… more
