Kwittken Thoughts
Feb 25, 2006
Family Matters A Balancing Act (0 comments)
I recently logged on to Parenting.com, typed in the words “working mothers,” and the site search engine returned more than 40 recent articles aimed at helping moms balance career and parenting. Type in the words “working fathers,” however, and a mere three articles come up, two of which seem off topic in that they concern men who traded in their executive status to become full-time, stay-at-home dads. Where women’s cries about the difficulties of juggling work and family have found voice in both the media and, to a lesser extent,… more
Jan 30, 2006
Integrate or Stagnate (0 comments)
Which communications discipline has the most power to build a company’s brand and increase its perceptual equity? For at least a decade, public relations, advertising and marketing executives have been jockeying for position in the hearts and budgets of their corporate clients. Every year brings new research or a fresh campaign that gives one discipline the edge over the others for a lap or two, and many companies bet their budgets accordingly. But can a race that pits complementary tools against each other ever be won? Absolutely not. Successful companiesóand… more
