Kwittken Thoughts
Oct 14, 2009
Kwittken & Company Statement on Recent FTC Ruling (0 comments)
The Federal Trade Commission (FTC) recently announced that it has approved changes to its Guide Concerning the Use of Endorsements and Testimonials, which will be extended to include consumer-generated media such as blogs, Facebook and Twitter. This regulatory change will now make it illegal for any individuals who are paid by a marketer to promote or endorse that marketer’s products via any social media platform without disclosing their financial relationship with that marketer. While we are disappointed that the FTC found it necessary to issue a ruling to force marketing… more
Aug 31, 2009
Say This, Not That…Hank Greenberg! (0 comments)
The Securities and Exchange Commission (SEC) reached a $15 Million agreement with former AIG chairman Maurice (Hank) Greenberg earlier this month to settle fraud charges they levied against him. Following settlements, SEC defendants are prohibited from making public statements that criticize the SEC’s case. Still, the storied and aged Greenberg “did not go quietly,” according to the New York Times ( http://bit.ly/SDMUM). Mr. Greenberg issued a statement that said “the SEC concluded that the only charge that it would make against Mr.Greenberg was that he was a ‘control person’”,… more
Jun 3, 2009
Looking for an Account Supervisor with healthcare PR experience (0 comments)
Kwittken & Company (http://www.kwitco.com), an award-winning national PR firm, headquartered in NYC, is seeking an Account Supervisor with medical device experience to work in its corporate communications healthcare practice. Our culture is creative, collaborative and entrepreneurial and we maintain it by investing in highly energetic people with diverse backgrounds. If you’re a smart, dedicated team player, we’d like to meet you. Account Supervisor candidates must have at least 7 years experience working on corporate and B2B healthcare accounts, preferably in the medical devices sector. Strong issues management, traditional media… more
