Kwittken Thoughts
Nov 19, 2008
Mediating the Media (0 comments)
Yesterday marked the premier of a new Independent Film Channel (IFC) series, “The IFC Media Project.” The series is a six-part documentary that digs below the surface of media reporting to expose the truth behind media biases, agendas and journalistic integrity – something any PR professional can appreciate. To kick-off the series, Kwittken & Company helped IFC organize a panel event at Michael’s with some of today’s biggest media heavyweights: Christopher Buckley, Pete Hamill, Arianna Huffington, Bill Kristol and the series’ host, Gideon Yago. On the table for discussion… more
Jan 16, 2008
The Importance of Achieving Spokesperson Mediability (0 comments)
When it comes to media, some executives just seem to be blessed with the Midas touch. These kings (and queens) of communications always are able, regardless of the venue or issue, to gild their speeches, interviews, earnings calls and the like with messaging that never fails to make the brand shine. Golden-tongued orators like Apple’s Steve Jobs, e-Bay’s Meg Whitman and Virgin’s Richard Branson handle public communications so artfully that their stories, no matter how rigorously scripted or frequently repeated, inevitably come off as fresh, relevant to the occasion or… more
Mar 27, 2006
Kwik Tips: Media Interviews (0 comments)
Do: Focus on your key messages at least three but no more than five. * Know what you can cannot say to the media * Anticipate and prepare for likely and tough questions, appropriate answers * This is not a quiz, you don’t have to answer every question or know every answer * Your homework and customize your messages * Use emotion, but in a measured manner * Speak positively * Draw on personal experience and cite outside experts, data * If you’re asked a series of questions simultaneously,… more
