The Sharper Image Retains Kwittken for Re-Launch
The Holmes Report
NEW YORK—Kwittken & Company has been selected by The Sharper Image to spearhead its national re-launch and business transformation. In May of this year, a consortium of private investors purchased The Sharper Image brand and intellectual property and have since developed a global licensing strategy for wholesale, e-commerce, catalog and direct-to-retail businesses.
KCO was selected as the result of a competitive pitch process and will support the brand’s transformation through a variety of communications tactics including national business, consumer and trade media relations, event sponsorship and management, product placement, celebrity and influencer outreach, as well as online and social media communications.
“We selected Kwittken & Company as our communications partner for its unique mix of experience in the retail, licensing, consumer lifestyle and B2B public relations,” says Federico de Bellegarde, vice president of licensing, The Sharper Image.
Article Details
- Article Source: The Holmes Report
- Article Link: http://www.holmesreport.com/fullstory.cfm?edit_id=9727&typeid=1&nlid=152
