2011 PRWEEK WINNER

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Holmes Report Names Kwittken + Company Multi-Specialist Agency Of The Year

by Paul Holmes for The Holmes Report

Multispecialist Agency of the Year: Kwittken & Co.

When Aaron Kwittken launched his new firm in 2006, he made it clear that he was bucking the trend of increased specialization, quoting American architect, author, designer, inventor, and futurist R. Buckminster Fuller: “If…nature required man to be a specialist she would have made him so by having him born with one eye and a microscope attached to it. What nature needed man to be was adaptive in many if not any direction.” That’s a philosophy that has helped Kwittken build a diverse portfolio of clients that spans the media, healthcare, financial services, technology, consulting, B2B, travel, luxury, fashion/retail, and design sectors, and was instrumental in the firm’s strong performance during the economic downturn.

Last year was an eventful one for the four-year-old firm. In September it was acquired by Kirshenbaum bond senecal + partners (a unit of serial PR acquirer MDC); it opened its first overseas office in London in December; and it grew by 15 percent, ending the year with fees of around $3.4 million and a client list that includes Stryker Corporation, Towers Watson, Better Homes and Gardens Real Estate, McGraw-Hill, Coursesmart, DSM Biomedical, The Beanstalk Group, ideeli.com, and ThomsonReuters.

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