US News & World Report
US News & World Report
KCO worked with the iconic U.S.News & World Report to transform the company to “U.S.News Media Group,” a multi-platform digital publisher that includes the traditional magazine, http://www.usnews.com and http://www.rankingsandreviews.com. As a result of KCO’s strategic planning, a media blitz followed the announcement, saturating advertisers and investors with three consecutive days of positive U.S.News messaging in Advertising Age, The Wall Street Journal, The New York Times and Associated Press
KCO successfully positioned the company as a social, digital savvy brand and launched the consumer Internet portal, RankingsandReviews.com, as a one-stop repository for purchasing content. Media coverage drove more than one million Web visitors in three days and cemented U.S. News’ reputation as an expert source for comprehensive analysis of consumer products U.S.News Media Group experts have been featured on CNN, The Early Show, CNBC, CBS Network Radio and NPR, among many others.
Media Placements
THE NEW YORK TIMES
THE WALL STREET JOURNAL
THE NEW YORK TIMES
