Thomson Healthcare
Thomson Healthcare
Kwittken & Company was initially retained by Thomson Healthcare, which is part of the Thomson Corporation and the leading provider of decision support solutions that help organizations across the healthcare industry improve clinical and business performance, to secure a top tier media roadshow for the company’s CEO and executive vice president. After a successful line-up including The Wall Street Journal and USA Today, KCO was then chosen to develop and spearhead the public relations campaign for Thomson Healthcare’s Clinical Decision Support (CDS) business.
The Agency was charged with raising the division’s visibility within both industry trade publications as well as the general business press, both in the United States and abroad. KCO was also responsible for the media relations program surrounding Thomson Healthcare’s largest conference, the Healthcare Information and Management Systems Society (HIMSS) meeting.
The program was a clear success with the agency successfully gaining coverage for all of the division’s product and client news as well as providing opportunities for their executives to serve as expert commentators on pressing industry issues. In addition to securing more than 50 placements for various announcements, the team also helped to create long-standing relationships between CDS and their most important industry publications.
Media Placements
HEALTH DATA MANAGEMENT
HEALTH MANAGEMENT TECHNOLOGY
