The Thomson Corp.
Thomson Corporation
Kwittken & Company has been an important driver in the transformation of Thomson Corporation’s reputation from a diversified holding company and data provider to electronic information services provider. Without neglecting its newspaper past and other historic achievements, the company wanted to be recognized for its technology advancements and innovative solutions that enable better and faster decisions in the learning, medical, legal and financial markets. After conducting executive interviews, brainstorms and going through the ideation process, we secured strategic placements to showcase the company’s new direction and plan for the future of the business, including three recent cover stories in important vertical trade publications and major profiles in the U.S. and Canadian national business press. Our team also provides media training and messaging support for CEO media tours and key thought leadership platforms, and consults on the format and IR messaging of quarterly earnings communications.
Media Placements
FINANCIAL EXECUTIVE
BASELINE
HUMAN RESOURCE EXECUTIVE
