Register.com
The Small Business’s New Web Department
Register.com, the leading domain and web hosting provider for small businesses, recently transformed itself into a complete provider of end-to-end Web development and management services for small businesses with the goal of becoming the “Web Department for Small Business”. Its flagship web services offering is a program called build My Website-Custom, which pairs a small business owner with a Register.com site architect who builds the customer’s site from scratch in 60 days for $585. Throughout the process the customer has complete creative control and the power to make unlimited revisions. Once the site is launched, Register manages it for $99 per month.
Register.com hired Kwittken & Company to help communicate its new focus to the small business marketplace. By positioning BMW-C as the long awaited antidote to the time consuming, intimidating and costly process of building a small business website, Kwittken & Company secured an in-studio interview with TheStreet.com’s small business channel, a feature in a leading magazine focusing on female small business owners, interviews with Inc. and Crain’s New York Business and a feature on the Small Business computing portal that included glowing customer testimonials.
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