Seventh Generation
Seventh Generation
For the last 20 years, Seventh Generation has succeeded in establishing its sustainable and functional products as a healthy, better option for consumers and the environment. And yet still, at a time when eco-consciousness is at the forefront of conversations for consumers and companies, few are fully immersed in making a significant difference. Kwittken & Company was called upon to build the core of Seventh Generation’s thought leadership message beyond its “bread and butter” of household products and to establish a name for the company in the business world by leveraging the unique point of view of its founder, Jeffrey Hollender. As a man who has contributed to the business strategies of companies from Wal-Mart to Green Peace, he has emerged as a voice of change with a fresh perspective and honesty rarely found in the business world.
In a very short amount of time, Kwittken & Company has secured media placements in such top-tier publications as BusinessWeek, Fortune and The Wall Street Journal and has secured several online media postings with notable outlets, like The Huffington Post. Hollender has spoken at countless environmental, creative and business conferences, including Advertising Age’s Ideas Conference, PSFK and The Front End of Innovation. Hollender has also established meaningful relationships with reporters at The New York Times, The Financial Times, Portfolio and Fast Company, to name a few.
Media Placements
