ReachMD
ReachMD
ReachMD is the first radio station of its kind—created by doctors for doctors.
The brainchild of highly renowned, Dr. David Preskill, ReachMD XM satellite radio, provides highly relevant information on a wide array of issues facing the medical community via satellite radio, podcasts, and streaming links. When the physician’s radio network launched in the summer of 2007, it partnered with Kwittken & Company to create a comprehensive marketing, communications and sales strategy.
More specifically KCO worked to promote ReachMD’s on-air talent, original content, innovative advertising model, and partnerships. As a result, within the frst six months ReachMD secured significant partnerships with UPENN, the US Air Force, and Eli Lilly. In addition, KCO generated a number of strategic placements in high-impact trade outlets such as Pharmaceutical Executive, and Ad Age’s Madison & Vine, among others.
Media Placements
PHARMACEUTICAL EXECUTIVE
AD AGE'S MADISON + VINE
