Purina
Purina Pet Gear Launch
In fall 2009, Purina, the most trusted and recognized brand in pet care launched a line of innovative pet-centered products at retailers including select Kmart, Safeway, Meijer, Stop & Shop and Giant stores. The collection, called Purina Pet Gear includes toys, feeding accessories, beds, stain and odor products, shampoos, pet-hair pickup tools, and puppy pads.
Kwittken & Company developed and executed a highly targeted media relations strategy, designed to reach consumer blogs, regional media targets, and long-lead and broadcast outlets. The Kwittken & Company team worked with Purina to develop all PR materials, from media pitches and press releases to targeted media lists and creative mailers. In a very short amount of time the agency managed to secure placements in some influential pet blogs, such as People Magazine’s PeoplePets.com, Gloss.com’s PetGloss.com, and Doggy Blurb, among others. The team also executed an aggressive local campaign generating placements in The Washington Post, Denver Post, and others. In addition the team secured major stories in key marketing and pet trade publications, including BrandWeek, MediaPost, Licensing.org, and PetfoodIndustry.com, among others.
Media Placements
Pet Gloss
BrandWeek
PeoplePets.com
