Paul Stuart
Paul Stuart
Since 1938 Paul Stuart has been the leading arbiter of taste, style and fashion for luxury menswear in the United States and a New York icon. The store has dressed world leaders and dignitaries, celebrities, titans of business, and anyone who expects the highest quality clothing and superior service.
But as the brand’s devoted customer base began to age and a new, more fickle and fashion-forward consumer emerged, Paul Stuart faced its greatest challenge. How could Paul Stuart, stay relevant and adapt to changing customer needs and tap new growth markets, while still maintaining its connection to core customers? The answer was to launch Phineas Cole, the first sub-brand in the brand’s 70 year history and enlist the aid of Kwittken & Company.
Kwittken & Company’s charge was to introduce Phineas Cole to the world through a PR campaign that would make the classic and traditional values of Paul Stuart clothing and style relevant to a younger generation.
Without a significant print advertising budget, the Phineas Cole launch program was a huge success. The team secured high-profile placements in BusinessWeek, Men’s Vogue, Men.style.com, UrbanDaddy.com, Forbes.com, Chicago Life Magazine, Chicago Tribune, The New York Sun, and DNR, MR and many others. In addition, the team executed an in-store launch event in partnership with The New York Observer, and hosted by Mo Rocca. Party attendees included Jared Kushner, the 25-year-old owner of The New York Observer, members of the media and many of New York City’s social elite.
Media Placements
The New York Sun
Men's Vogue
