Odyssey Financial Technologies
Odyssey Financial Technologies
Odyssey Financial Technologies, a global provider of front-office and middle-office software for the private banking, private wealth management and asset management industries, is a household name overseas, where its technology can be found in 17 of the top 25 banks in Europe. But in North America, the brand has struggled to make an impression.
With a proven product and an international success story, Odyssey Financial Technologies was looking for visibility in influential trade publications to help increase awareness stateside.
Kwittken & Company moved quickly to create a steady stream of news for the fledgling brand in North America, using media tours with the CEO and President, along with aggressive positioning of product upgrades and the promotion of significant client testimonials to secure influential media coverage. Important trades took notice of Odyssey Financial Technologies including: Waters, Wall Street & Technology, Global Investment Technology, WSJ.com, Private Asset Management, Risk Professional, Securities Industry News and Investment News, among others.
Media Placements
