The Beanstalk Group
Making Licensing Sexy
The Beanstalk Group is the largest licensing consultancy in the world. Unfortunately, licensing as a marketing tactic is underutilized and not seen as forward-thinking by the marketing media. Kwittken & Company re-packaged licensing and modernized it by positioning it as the latest form of “buzz” and viral marketing and associating it with “human media.”
Within the first year of the campaign, Kwittken & Company generated significant placements in Advertising Age, WWD, Financial Times, Variety, Brandweek, The Wall Street Journal, USA TODAY, Fox Business News and Hollywood Reporter among others.
Media Placements
Advertising Age
The Wall Street Journal
USA TODAY
