London Luxury
London Luxury
With limited product availability and zero consumer awareness, Kwittken & Company was charged with successfully launching London Luxury’s SkinGlow bedding collection, a copper-infused line clinically proven to reduce the appearance of fine lines and wrinkles. In order to generate buzz for the product line among influential groups, Kwittken & Company first targeted women’s beauty blogs at national publications as well as influential women’s blogs. The result was infectious. In just three short months, SkinGlow appeared in countless beauty and women’s blogs, national print and broadcast outlets, regional media and relevant trades, most notably the Today Show, The New York Times, Good Housekeeping, Elle, Vogue, O! The Oprah Magazine, Self, Allure, People, The New York Times’s T Fashion and Beauty Blog, Sheckys.com and Cityfile.com. The products, which were only available at select Bed Bath & Beyond stores and on bedbathandbeyond.com, sold out in four months.
For London Luxury, Kwittken & Company has also successfully launched a line of Sharper Image-branded home textile products, temperature-regulating pillows for menopausal women and an innovative bed bug barrier bedding collection.
Media Placements
GOOD HOUSEKEEPING
TODAY
NEW YORK TIMES THURSDAY STYLES
