Foster's Wine Estates
the Little Penguin Wines (Foster’s Wine Estates)
Kwittken & Company was charged with using public relations to make the Little Penguin a lifestyle product that broke the mold of traditional wine by emphasizing the brand’s bold personality, which of course matches the bold, full-flavored wine in the bottle. Specifically, Kwittken & Company had to find a niche and capture it, build brand awareness and drive sales.
“We at the Little Penguin are very happy with the creative thinking, media relationships and results that have been attained through our relationship with Kwittken & Company. As a brand that defies the traditional barriers of the wine category, the Kwittken team has been able to mesh traditional PR practices with cutting-edge trends in new media to execute innovative activities and imaginative, cause-related campaigns that continue to introduce new consumers to the Little Penguin while maintaining the relationship we have with our core customers. The agency works diligently to communicate the messages of the Little Penguin to a broad audience, which has resulted in a significant increase in our sales and has boosted our consumer awareness percentages to its highest levels ever.”
— Carrie Reed, Public Relations Manager – Imports, Foster’s Wine Estates
Media Placements
USA TODAY
VMAs
HAMPTONS MAGAZINE
