Silverjet
Creating the NYLON Lifestyle
The NY to London (NYLON) trans-Atlantic travel route is among the most competitive. In January 2006, Kwittken & Company launched Silverjet, the first British, all-business class airline. Through a combination of aggressive media relations and a series of influencer/celebrity events in and around New York City, the agency successfully showcased the airline’s unique “Silverclass” service & amenities including women’s loos, 30-minute check-in and world-class food at an incredibly low price. The result was not only incredible media placements in publications such as The New York Times, The Wall Street Journal, USA Today, Financial Times, BusinessWeek, and Time among others, but the most successful airline launch in history.
Media Placements
FORTUNE
TIME
NYLON
