CPower
CPower
In 2008, environmental conservationists and business leaders were at odds over federal spending of alternative energy programs. But as the economy slipped, media coverage of the energy crisis became less about conservation for a healthier environment, and more about financial incentives as a result of alternative energy practices. CPower, an energy management firm that services business clients with ways to curtail their energy usage, turned to KCO to convince national and local business media about the positive financial impact CPower could potentially have during the energy crisis. As a result of educating media on CPower’s energy curtailment solution vs. renewable energy like wind, solar and fuel-based power plants, an expanded set of journalists, analysts and influencers became more interested in assessing the ROI of alternative energy during a weak economy.
KCO laid the groundwork for a thought leadership campaign that capitalized on energy policies impacting the nation. This strategy was meant to increase mindshare of CPower, a privately held and relatively small company within a highly competitive market. As a result, CPower was positioned as a “smart” solution to energy management, placed in industry trend stories from the likes of Wall Street Journal, USA Today, New York Times, Crain’s Business Journals and nearly all top energy trade magazines. KCO continues to forge top-tier business, tech, energy, vertical and online media relationships during the energy and economic crisis, as well as local media in CPower’s top regions where the company educates its customers on the value of energy savings.
Media Placements
The New York Times Sunday Magazine
USA Today
Red Herring
