CourseSmart
CourseSmart
CourseSmart, the nation’s largest digital course materials supplier, called on Kwittken & Company to positively position its eTextbooks to a college crowd that was both suffuring from rising costs for tuition, living expenses and course materials and also significantly disenchanted with higher education publishers. Students were outspoken on the topic, with significant student newspaper coverage and comments peppered across the Web in blogs and social media forums, as were their professors, parents and media across the country. In a short amount of time, Kwittken & Company was able to capitalize on news of Amazon’s entry into the eTextbooks market on its Kindle, the back-to-school news cycle and general “rising costs” trend stories to generate media momentum and increase student awareness for CourseSmart’s unique offering. Kwittken & Company also worked with CourseSmart and Apple to launch an “eTextbooks for the iPhone” application, resulting in a large feature in The Wall Street Journal, followed by countless blog, regional, college newspaper, national dailies, online, weekly magazine and broadcast stories as well as hundreds of Tweets. All the while, Kwittken & Company also utilized social networking sites like Facebook and Twitter to communicate directly with students, offering information on eTextbooks, recommending CourseSmart and responding to consumer concerns in real time. The result was coverage in myriad of outlets, from The New York Times to UWire to ABC News, among hundreds more, and an increase in student awareness and adoption.
Media Placements
FOX BUSINESS NEWS
THE WALL STREET JOURNAL
WIRED'S GADGET LAB BLOG
