Cengage Learning
Cengage Learning
Kwittken & Company has been working with Cengage Learning (formerly Thomson Learning) for more than eight years. Among the Thomson Learning businesses we worked with are Thomson NETg, Thomson Prometric, Thomson Gale, Thomson Delmar Learning, Thomson Higher Education and Thomson Nelson. We previously developed and executed the public relations program for each one of these businesses, focusing on coverage in their key trades and regional press.
Acquired by Apax Partners in 2007, Cengage Learning requested that Kwittken & Company remain its Agency of Record, responsible for the company’s traditional PR program and internal communications, as well as maintaining and supporting the crisis program KCO created for Cengage Learning’s issues-based communications and public affairs campaigns, including highly publicized textbook pricing issues, among others. Kwittken & Company also conducts all media training and offers international support in both the UK and Asia.
“As an organization comprised of businesses spanning many different areas of the education marketplace, we need a communications partner that truly and technically understands who we are and how we work. Kwittken & Company’s resident knowledge of our business and our company, and proven track record of editorial media success, combined with top notch issues and crisis counsel, makes them the perfect partner for us in this ever changing marketplace.”
-Adam Gaber, Vice President, Corporate Communications and Public Affairs, Cengage
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