Cadwalader Wickersham & Taft
Cadwalador
Cadwalader Wickersham & Taft LLP, one of the world’s most prominent financial services law firms, turned to Kwittken & Company in 2009 for assistance in elevating its profile among leading trade and national media outlets. Although Cadwalader had earned a reputation for crafting innovative business and financial solutions and developing precedent-setting legal strategies, the firm sought an agency that could focus a media spotlight on its expertise in three key areas: litigation, real estate, and mergers & acquisitions. The challenge: To avoid controversial issues that would compromise the firm’s relationships with premier financial institutions, Fortune 500 companies and government entities.
Kwittken & Company developed strategic pitches that outlined timely issues to which Cadwalader experts could offer commentary and within a matter of days, firm successfully executed a media blitz, securing Cadwalader profiles and commentary in vertical trades – including Daily Bankruptcy News, MorgtageOrb.com, The National Law Journal, National Mortgage News, Commercial Mortgage Alert, and Bankruptcy Strategist. The agency likewise strengthened the law firm’s relationships with key national press, through briefings with the likes of Dow Jones, US News & World Report, CNN Issue #1, and The Wall Street Journal, among others.
Media Placements
The Deal
MortgageOrb.com
National Mortgage News
