Automated Trading Desk
Automated Trading Desk
Kwittken & Company worked with Automated Trading Desk (ATD), the pioneer of automated limit-order trading, for more than four years. The firm was initially tapped to launch the company within top tier financial publications and general business press and quickly expanded to include their acquisition and internal communications.
Leveraging the strong academic roots of the company and its outspoken Chairman and CEO, the team focused on an issues-based PR program, highlighting the executives’ unique point of view and commentary on market structure issues, SEC proposals, industry consolidation, pending regulations, etc.
Based on KCO’s history in the financial services space and expertise with electronic trading companies, the team secured recurring coverage in The Wall Street Journal, Reuters, Dow Jones, CNBC, Traders Magazine, Global Investment Technology, Investment Dealer’s Digest, Securities Industry News, Trading Technology, Wall Street & Technology, etc. Additionally, the Agency secured and managed several industry analyst meetings, resulting in positive coverage from Gartner, Tower Group, Celent Communications and IDC.
ATD was recently bought by Citigroup for $680 million.
Media Placements
THE WALL STREET JOURNAL
INSTITUTIONAL INVESTOR
